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What I Learned from Talking with Sahar Chung about Uncertainty in UX

Cover image showing the logo of our webinar guest Sahar Chung for key takeaways from our webinar on UX uncertainty.

Webinar insights with Sahar Chung on embracing uncertainty, staying nimble, using storytelling in UX, and finding clarity through community and growth.

You’ve been there: the project shifts, the roadmap disappears, and suddenly the ground feels shaky. That’s the thing about uncertainty, it sneaks into our work and lives in ways big and small.

In our latest Useberry webinar, I had the chance to chat with Sahar Chung, Director of Product Strategy at Multiplayer. This wasn’t your typical webinar, it was honest, human, and refreshingly real.

This session is a must-watch for anyone who wants to turn uncertainty into an advantage. Whether you’re navigating shifting product strategies, tackling messy UX projects, or just trying to stay grounded in a fast-changing industry, Sahar Chung shares practical ways to stay nimble, tell stronger stories, and lean on community when it matters most.

Here are a 5 things that stayed with me.

Uncertainty Isn’t the Enemy

How many times do we instinctively fight uncertainty, when really, it’s the soil where progress grows? Sahar’s take on uncertainty was refreshingly different from the usual negative spin: it’s not good or bad, it’s just part of the process. In fact, without it, there’s no room for growth.

At Useberry, we see this all the time when teams test prototypes, the ‘uncertain moments’ often spark the biggest breakthroughs. That’s why embracing them matters.

Be Nimble

Sahar used this word a lot: nimble. Not just “flexible,” but ready. Ready to pivot when strategies change, ready to shift when AI disrupts plans, ready to move when the ground shakes.

It’s a mindset: expect change, and build your muscles for it.

Storytelling > Research

This was a powerful insight: research is important, but what really creates impact is the story you tell with it.

Sahar shared how her team stopped framing themselves as “design researchers” and started calling their work “product strategy.” The actual work didn’t change, but suddenly, stakeholders listened differently.

Lesson learned: it’s not just what you do, but how you frame it.

Community Gets You Through

The part that felt most human? Sahar’s honesty about how she leans on her community, friends, family, peers, when uncertainty feels heavy. Sometimes you need advice, sometimes you just need to vent, but either way: you don’t have to carry it alone.

That’s also why we built Useberry’s approach around collaboration, because insights are stronger when shared across the whole product team.

My Takeaway

This conversation made me realize that uncertainty isn’t going away. But that’s not a bad thing. If we can approach it with nimbleness, tell better stories, and lean on our people, it stops being something to fear and starts being something to work with.

By the way, if you’re new here, this session is part of Useberry’s webinar series, where we chat with design leaders, content creators, and customers about how they navigate the messy parts of product work. To see how teams achieve their product goals with our tool, check out Useberry Customer Stories.

Want more insights?

Tune into the IF U SEEK podcast.

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