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2024 in Review: A Year of Growth and Connections

Showing a snapshot of different categories from Useberry 2024 Review

Useberry’s 2024 review is here! From UX breakthroughs to community moments, explore how we grew together and what’s next in UX research.

2024 has been a year of big ideas, real connections, and moments we’ll be talking about for a while. From launching the Randomization feature and our very first podcast season, to meeting UXers across the globe, we’ve spent the year working, learning, and growing together.

Let’s take a moment to look back at what we achieved with you this year and share a little glimpse into what’s coming next.


Impact That Counts: Your UX Stats for 2024

This year, your creativity and dedication turned into impressive numbers. Together, we made the UX world better, one test at a time:

  • 14,840 UX studies conducted: Research that mattered.
  • 1,000,000 Participants recruited: Real insights from real people.
  • 1,300,000 Heatmaps generated: Visual data that drove smarter decisions.
  • Countries reached: Breaking borders, one test at a time. Useberry is now in 92 countries!

Behind every number is a team, a question, and a drive to build better experiences. And we’re here for all of it.

Showing usage statistics from Useberry customers on their UX research while on the platform from 2024

Features That Took UX Testing Up a Notch

This year’s big highlight was Randomization. A powerful feature designed to reduce biases in your research.

By shuffling tasks and questions, teams could uncover more accurate insights without guesswork. And here’s the best part: 20% of you adopted Randomization to fine-tune your UX studies.


Connecting with the UX Community: Events That Inspired Us

2024 was full of face-to-face moments (and a few virtual ones, too). We traveled far, hosted, attended, and connected with UX enthusiasts everywhere. Some standout stops:

  • UX Live London: From engaging conversations at our booth to hearing firsthand what UXers are excited about, this event reaffirmed our mission to support the community with tools that make their work easier and more impactful.
  • UXDX Dublin: We had a great time in Dublin this year! Our booth was a hotspot with attendees stopping by to explore how Useberry works and our very own George Kordatos had a great presentation on stage. Plus, we hosted a table tennis challenge that brought out some serious competitive spirit and four lucky winners walked away with a free yearly plan!
  • FoF Athens Workshop: Partnering with Friends of Figma Athens, we hosted an interactive workshop focused on making UX research more effective. Seeing attendees work on hands-on exercises and explore new ways to approach testing was truly rewarding.
  • FoF Baku Workshop: This event brought a unique mix of perspectives as UXers from different industries came together to share ideas and learn how tools like Useberry can make their processes more efficient and user-centric. Gunash Kamzaevi from Kapital Bank shared a live case study using Useberry, marking the first time someone from outside our company ran a session for us.

From sharing ideas to solving challenges together, these events were a reminder of why we love what we do, creating tools and experiences that truly make a difference.

Showing images of Useberry team from events like UXDX Dublin, UX Live London, and workshop with friends of figma teams

Design That Told Stories

Our design team turned ideas into visuals that captured moments, milestones, and messages throughout the year. They focused on maintaining consistency across every aspect of Useberry, from product design to marketing assets, ensuring a unified and recognizable brand identity. They accelerated workflows and adapted tools like Framer where necessary to speed up website design and creative demand.

Listening closely to user feedback, the product design team introduced impactful updates and improved key features, laying the groundwork for an extraordinary 2025. Every creative choice this year reflected our mission to make UX research as seamless and engaging as possible. Here’s to even bolder visuals and brighter designs in 2025!

Showing a nice selection of designs from the Useberry team, showing product updates, editorial materials, If U seek podcast, events landing page etc.

Growing Together: The Useberry Team

This year, we grew by 25%, welcoming new minds, fresh ideas, and more talent to the Useberry team.

From team hikes and Secret Santa exchanges to brainstorming marathons and post-event dinners, these moments shaped not just our work but also the connections we share. Because great UX tools are built by great people and we couldn’t be prouder of this team.

Would you like to join us? We are hiring!

Showing images of people from Useberry team in casual settings such as differents, hikes, get togethers, office parties.

A Sneak Peek into 2025

If you’ve been watching closely, you might’ve seen that our 2024 Recap Video holds a few hints about what’s coming your way next year. Let’s just say this: bigger ideas, smarter tools, and features that’ll make your UX journey even smoother are on their way. Watch the video and see if you can spot the teasers for yourself!

A few images showing a few updates that are coming in 2025 for Useberry platform.

Catch our full 2024 Recap Video. See the highlights and a few sneak peeks of what’s next!


Thank You for Being Part of the Story

2024 has been a year to remember, and it’s all thanks to you: our users, community, and partners.

Your feedback, ideas, and trust continue to inspire us every day, and we’re excited to keep improving, innovating, and growing together in 2025.

Ready to see what’s next? Keep an eye on us. We’ve got some exciting things coming your way. Until then, here’s to another year of UX breakthroughs, brilliant ideas, and better experiences.

Let’s make 2025 even better.


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