18 quotes every product manager should know

Get inspired with these insights from some of the top managers of all time.

Who doesn’t love quotes? A simple line with no more than 10 words has the ability to convey the deepest meanings and hide the greatest knowledge.

As product managers, we are all constantly in search of new ideas and inspiration so having in mind what other great product managers (and not only) have said about creating the best experiences is more than welcome.

We have gathered for you the 18 most essential quotes on user experience and user testing, said by top managers (old and recent).

Here they are:

Your most unhappy customers are your greatest source of learning.

Bill Gates

No matter how good the team or how efficient the methodology, if you are not solving the right problem the project fails.

Woody Williams

You’ve got to start with the customer experience and work back toward the technology, not the other way around.

Steve Jobs

The role of a product manager is to discover a product that is valuable, usable, and feasible.

Scott Brinker

Any product that needs a manual to work is broken.

Elon Musk

Design isn’t finished until somebody is using it.

Brenda Laurel

When UX doesn’t consider ALL users, shouldn’t be known as “some user experience” or.. SUX

Billy Gregory

People ignore design that ignores people.

Frank Chimero

Design is not just what it looks like and feels like. Design is how it works.

Steve Jobs

Creativity is allowing yourself to make mistakes. Design is knowing which ones to keep.

Scott Adams

Design is the silent ambassador of your brand.

Paul Rand

All programs built without user testing are predictions. All predictions are wrong.

Diego Lopez

If I had asked people what they wanted, they would have said “faster horses

Henry Ford

Testing with one user early in the project is better than testing with 50 near the end.

Steve Krug

A user interface is like a joke. If you have to explain it it’s not that good.

Martin Leblanc

User research is a team sport.

Focus on what users do, not what they say they’d do.


If you think good design is expensive, you should look at the cost of bad design.

Ralf Speth

I have not failed. I’ve just found 10,000 ways that won’t work.

Thomas edison

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