Faster Design Decisions at Surfshark Start with Useberry

At Surfshark, user trust and clarity are non-negotiables. As a global leader in online privacy and security, Surfshark doesn’t just build VPNs and cybersecurity tools; they create digital confidence for millions. To support this mission, the Surfshark team turned to Useberry to make sure that the messages, layouts, and experiences on their website and apps are clear, trustworthy, and conversion-friendly.

“Useberry has opened us the doors to faster, more informed design decisions.”

Emilija Jokubauske, UX Research Team Lead

A Smarter Path to Decision-Making

For a global company like Surfshark, understanding real user behavior is crucial. Their research strategy combines broader UX studies like Usability Testing with more targeted methods such as First-Click Tests, Card Sorting, and Preference Testing. They also incorporate randomization within these tests to help reduce biases and ensure more reliable insights.

“We have tried many different methods the platform provides – unmoderated testing using our own prototypes, first-click tests, some card sorting. But so far most adopted are 5s and preference tests.”

Emilija Jokubauske, UX Research Team Lead

These powerful tests have become a valuable part of their process. For instance, Surfshark has five-second tested many of their landing pages to explore how effectively they communicate the brand’s core message – an important factor that can influence conversion outcomes.

Rapid Feedback, Real Results

Thanks to Useberry’s speed and simplicity, Surfshark can quickly validate design decisions and ship faster.

“Faster decision making – we could check designs and say they can go into the development in a few days.”

Emilija Jokubauske, UX Research Team Lead

That’s a significant competitive edge. One recent case involved testing multiple variations of a new pricing page. With Useberry, the team could swiftly identify the strengths and weaknesses of each version and move forward with a design backed by user data.

Emilija could quickly discover stronger and weaker sides of each variation, and make the decision how to alter the design. After the test, they could move forward with qualitative research of narrowed down version.

This easy and quick way of testing has become very helpful for Surfshark’s teams, letting them check ideas fast, get everyone on the same page, and improve what users see with confidence.

Confidence Backed by Data

Surfshark doesn’t stop at testing. They often triangulate results with other tools, including AI-generated eye-tracking heatmaps.

This approach helps build trust with stakeholders and ensures that design changes are truly backed by data, not gut instinct.

Why Useberry Works for Surfshark

The Surfshark team highlighted three key reasons Useberry has become their go-to research platform:

✅ Ease of use: Testing and analyzing results is simple.

✅ Variety of methods: From quick tests to in-depth studies.

✅ Speed of results: Fast turnaround enables faster product iterations and decisions.

“Useberry definitely adds a layer of extra insights for us and gives ability to check if what we have is usable, understandable, clear.”

Emilija Jokubauske, UX Research Team Lead

Takeaways: Research That Moves the Needle

For Surfshark, Useberry isn’t just a tool, it’s a strategic asset. It helps the team validate ideas, spot usability issues, and ensure every design supports their business goals. Whether it’s testing a new landing page or iterating on pricing page strategies, Useberry empowers Surfshark to move fast without losing user focus.

Want to Test Like Surfshark?

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